Auto Repair
Advertising
How to advertise an auto repair shop, with real examples from shops we work with and what each kind of advertising costs.
What Is the Best Way to Advertise an Auto Repair Shop?
Start where drivers already look for a shop: Google search, the Google map and Local Services Ads. Then add Facebook and Instagram ads, and track every call so you know which ads bring in jobs.
A driver with a check engine light searches for a shop on Google and calls from the results. Google Ads, Local Services Ads and your Google Business Profile decide whether your shop is in those results.
How Do Google Ads Work for an Auto Repair Shop?
You pay Google each time a driver clicks your ad. The ad should match the repair the driver searched for and open on a page about that repair.
For a repair shop in Highlands Ranch, Colorado, we built landing pages for jobs like oil changes, brake repair and check engine lights. In October, their first full month live, 28% of ad clicks turned into a call or a form.
What Are Local Services Ads?
Local Services Ads show at the top of Google, and you pay for each lead instead of each click. Every lead is a call or a message from a driver near your shop.
You choose the jobs you want leads for, like brake repair, engine repair or tire alignment. We ran Local Services Ads for a repair shop in Houston, Texas, and it got 60 leads in 17 days, all phone calls.
Does a Google Business Profile Help an Auto Repair Shop Get Calls?
Yes. Your Google Business Profile is what Google shows about your shop on the map, with your rating, your hours, your photos and a button to call.
Keep it complete, add photos and answer your reviews. A profile with missing hours or services gives a driver less reason to pick your shop.
Should an Auto Repair Shop Run Facebook Ads?
Facebook and Instagram ads reach drivers near your shop before they search, which suits jobs they can plan, like tires, AC work and your current specials.
Every ad running on Facebook is public in Meta's Ad Library, so you can see what the shops near you are running before you start.
How Much Does Auto Repair Advertising Cost?
With us, Google Ads management starts at $750 a month and Local Services Ads start at $300 a month, plus the ad budget or lead charges you pay Google. Facebook and Instagram ads management starts at $750 a month, plus your ad budget, which you pay to Meta.
Website and Google packages, which cover your website, a new page every month and your Google Business Profile, start at $1,500 a month. Everything is month to month, and every price is on the pricing page.
How Do You Know if Your Advertising Is Working?
Call tracking logs every call and form with the search or ad that brought it in, so you see which ads bring in calls and which ones only spend money.
If you log what each job was worth in the CRM, you also see the revenue each ad brought in.
Book a Call and Get Advertising That Brings In More Cars
On the call, we'll show you what drivers see when they search for the jobs you want more of in your town.
Go From a First Call to Live Ads in Three Steps
- 1
Book a Call. We look up what drivers see when they search for the jobs you want more of in your town, and pick the plan that fits.
- 2
Sign Up and Fill Out the Intake Form. Tell us the jobs you want more of and the towns you serve.
- 3
Your Ads Go Live. We build your landing pages, set up call tracking and launch your ads. You see every call and form in your monthly report.
Tell us about your shop
A few quick questions, then you pick a time that works for you.